Need advertising tips on dating sites.

I was hired as a freelance advertiser for a foreign marriage agency and I donít know what to do. This isnít really my cup of tea but work is work. I have to be professional about this so here I am, asking for some tips. (LOL)

Iím not very experienced in advertising women. I need some tips about the doís and doníts when marketing them. Can someone give me some tips regarding this? I donít want to cross any lines or ethics when submitting my work. Much appreciated!