Are new woman profile in dating apps real?

Iíve seen a couple of dating app ads lately and most of them are claiming that they have their new women profile updates all the time. Iím just curious if this is real or not. I mean Iím not really into dating apps so I donít know how these things work. Are there really updates? Arenít new users signing up technically new profiles? It seems like theyíre making false advertisements.