How to meet soneone abroad - real experience

My friend from Sydney met nice girl from Ukraine. Since my native language is Russian, there is not need for me to use any kind of dating services, but in his case it was easier to use dating website first. Instead of paying agencies for every single letter, "individual" search and so friend joined and used all services for free (unlimited chat, translations, etc...). The one thing he paid was Subscription fee, that was about 15 dollars per month. So, he paid for 1 or 2 months, got contacts from all girls he was interested in and continued to talk to them directly. Now his girlfriend is going to visit him in Australia. So, he paid only 15 or 30 dollars for dating services. For me it seems to be reasonable way to meet someone special. Not expensive but it works!
What do you think?