It's maximizing your authentic best self and the public's awareness of your maximum authentic best self. Or stated another way, publicizing and monetizing your maximum authentic best self.
The Key to Becoming the Ultimate Alpha Male
This is how a caterer working from home becomes the Martha Stewart enterprise. This is why a construction worker becomes Bob Vila. This is why a homeless guy turns into John Paul Mitchell. This is why Hermes named a bag after Jane Birkin: the Birkin bag.It begins with learning your own personal BRAND.
Then you monetize your BRAND. It wasn't an accident that JFK's best seller, Profiles in Courage, came out right before he was elected. Nor was it an accident that Obama's best seller was The Audacity of Hope, right before he was elected.
And if you go back in the Kennedy family history, you will see that BRAND started with JFK's dad. He staged virtual fashion editorials with his family on lush green lawns, while they were all clad in pure white clothes--without a hitch of grass stain on any of them. Those photos were then revealed to the public.
BRANDING yourself as authentically as you can is key. All the other Alpha Male garbage goes out the window, because those traits come naturally to most people when they are being their best self. Branding is the difference between the unknown real estate developer and Donald Trump.
What creates a more emotional response in people? Being referred to as "the Vice President of Research and Development" or being called "the hot new guy we have on a 3 year contract?" The difference is one guy knows how to brand himself and the other guy doesn't.
Needless to say, those who know how to brand themselves ultimately achieve more in life and do it more easily than others. And getting girls becomes second nature.